How to Market Your Ocean Edge Condo to Buyers

The art of properly marketing properties is often lost on some real estate agents when listing properties for sale. Many take for granted the current market, expecting homes to sell themselves once they put the condo in MLS and put out an ad or two. Relying on the current market instead of aggressively marketing a property for sale is a huge mistake. Even if the market is hot and demand is high for Ocean Edge condos, there is no guarantee that the home will just sell itself. You still need to market your Ocean Edge condo in any real estate environment. The more people reached by good marketing practices, the more people that will view your property. If they are not interested, they may know someone who is and tell them about your home.

A listing real estate agent who is aggressive in their marketing will get people through your doors and this will ultimately generate offers. Read more about what you should look for in a real estate agent in our blog, “Selling Your Ocean Edge Condo? Qualities to Look for in a Listing Agent.” The real estate agent that you choose to sell your property is going to get a commission for your property. A lazy real estate agent that does not market your property and merely puts it in MLS and installs a lock box will get the same amount of money representing your property as a real estate agent that puts in the time and energy to sell your home. Doesn’t it make sense that you would go for the agent that will give you all they have to move your property quickly? Here is how you can market your Ocean Edge condo and sell your condo quickly!

What is Marketing?

Marketing Your Ocean Edge Condo

Marketing isn’t the listing price of your Ocean Edge condo. The listing price is a basic formula that any real estate agent can determine if they are familiar with the area and the current market. Since Ocean Edge is such a unique area offering properties that are unlike any others in the area with unmatched amenities, you do want to list your condo with a real estate agent who is familiar with Ocean Edge and can price your condo appropriately. Michael Leighton has been named the #1 Agent for Ocean Edge properties since 2004, he and his sales team are experts on Ocean Edge properties and well versed in the amenities available to owners. Click here for a free condo valuation to see what you could get for your Ocean Edge condo.

Marketing is grabbing a microphone and declaring to the world that your property is for sale, it is amazing and buyers need to drop what they are doing to come and take a look because it will not be around for long. Proper marketing says that while there may be competition out there, your property is better, and this is why. There is no one method of marketing that will sell a property on its own, it is best to have multiple methods of marketing in order to sell a property. A skilled real estate agent will have a whole bag of tricks to market their property. Are you working with the right real estate agent? Check out our blog, “5 Reasons to be Thankful for a Great Real Estate Agent” and see if your agents measures up.


Photography when you market your Ocean Edge condo

Regardless of a real estate agent’s preferred method of advertising to market a property, the most important thing to keep in mind when selling your home is to get the photography right when you market your Ocean Edge condo. The photographs of the property could make or break the chances of selling the property. So many Americans have smartphones and tablets, where they browse real estate listings online. They scan through thousands of pictures until one catches their eye, then they will stop to find out more about the property. Too often pictures of properties are fuzzy, dark, off center or even use too many filters to try to spruce up the pictures  causing it to look unnatural. These photographs ultimately turn buyers away because they do not get a proper idea of what the home looks like and can not envision themselves living there. Photographs need to showcase a home’s key features to draw in buyers.

Many high end properties choose to use a professional photographer because it can be tricky to sum up in a couple of photographs what stands out about your property compared to the competition. Maybe you have a friend or family member that has a good eye for photography or does it as a hobby. It doesn’t hurt to ask and see if they would help you out by taking pictures of your property for you if hiring a professional is not in the budget for selling your home. Keep in mind that Ocean Edge has a number of condo units, and at any time there could be multiple condos for sale at the same time that your property is on the market. Make sure your home starts out strong and makes a great first impression to buyers by taking fantastic photos when you market your Ocean Edge condo. If you have the pictures and you have the marketing strategy but your condo is still not selling, check out our blog, “Your House is not Selling? Try this Now!” for tips to get your property sold now!

Market Your Ocean Edge Condo

When selling your home, make sure you do your homework and find a real estate agent that not only knows Ocean Edge, but also knows how to market your Ocean Edge condo so it sells quickly and for top dollar. Check out local real estate agents in the area and do not be afraid to ask them what their marketing plan is if you decide to list your property with them. Keep in mind when preparing to sell your home how important it is that the pictures of your property are visually appealing to potential buyers to draw them to your condo when house hunting. Pictures that showcase your home’s key features and set your condo apart from the competition are vital in selling your home.

5 Tips to Sell Your Ocean Edge Condo Above Market Price

When you want to sell your Ocean Edge condo it requires a lot more than finding a real estate agent on Google in your area and putting it on MLS. To be successful in selling your home for the right price, a seller needs to understand where buyers are coming from in order to get the best price. Many sellers believe that their condo is the best on the market, so of course many buyers are going to be interested in purchasing it. Maybe there will even be a bidding war because their house is such a great buy. They love it after all, why wouldn’t the next buyer? Unfortunately, this is often not the case and many homeowners settle for selling prices below what their home is worth because they just want the process to be over already. How to do you avoid this from happening to you? Follow these 5 steps to make sure you sell your Ocean Edge condo above market price.

Consider Investors

You might not think of approaching investors initially when you put your home on the market, but they are a great resource to look into once you make the decision to sell your Ocean Edge condo. Properties at Ocean Edge are great investments. As you may already know, many of the condo owners use their properties as income properties instead of their residences because of all of the potential for summer rentals. Investors know the value of a condo unit at Ocean Edge, and are often looking for the next great investment that guarantees a profit. Check out the investment potential of condo units when they are used as summer, winter and yearly rentals. Leighton Realty has a rental division that would be happy to discuss with you what your property could yield for an investor. You would want to do this beforehand, so when you approach someone who is interested in your property, you have the knowledge to present to them and know what your condo’s investment potential is and you get a fair price.

Price Below Market Value

This sounds counter intuitive, but it is one of the best kept secrets in real estate. If you price your home lower than the market value, you will spark interest in your property. Typically, you wouldn’t want to lower your price more than 5-10% below market value. This is just enough of a reduction for multiple buyers to become interested in your property, and want to jump on this bargain as soon as possible to beat out any other buyers. This is what usually causes bidding wars to start because the buyers are so excited to find such a deal, and do not want to lose it to another buyer. Once offers start coming in, you have the right to counter and also let the agents know that there are multiple offers on the table, so they should make their best offer to potentially get the property. Sometimes buyers are so caught up in trying to win, they offer more than what the fair market value actually is on the house, giving you a decent profit. Check out the latest Ocean Edge Market Reports.

Market Value to sell your Ocean Edge condo


Wait for Offers

Do not feel pressure to accept the first offer you receive when you try to sell your Ocean Edge condo, no matter how great it is. Let the buyer know by not accepting right away that you realize your property’s true value and potential price so you will not settle. After some time looking around at other properties, the original buyer could come back with an even better offer once they realize your Ocean Edge condo is truly one of a kind and they won’t find anything like it in their budget. Giving your property time on the market will give more buyers the opportunity to view your condominium online and check out your open house. This will give you the opportunity to receive more offers and sell your Ocean Edge condo above market price.

Stand Out from Comps

Watch some home improvement shows, pick up some magazines to see what the latest trends are and see how your condo stacks up. In order to get top dollar for your home, you need to make sure you have what it takes to demand that price. Seeking the advice of a knowledgeable and skilled real estate agent will help you make the right home improvement choices, as it can be overwhelming. With so many choices as to where to invest your money in renovations, it is easy to invest in the wrong area which eats away at your profit instead of add to your bottom line. Some renovations could boost your condo’s value by up to 10%, which is a good profit if you can keep your expenses low. One easy way to cut the cost of your renovation is to do the work yourself. Take the time to talk to your real estate agent where to focus your attention to get top dollar and be realistic with what you can do yourself and what you should hire a professional to take care of for you.

Highlight Key Features

Potential buyers need to know what makes your condo stand out from the other units that are for sale at Ocean Edge. Do you have solid flooring? A straight staircase? Renovated chef kitchen? Beach access? You need to make sure that this is highlighted in advertising when you sell your Ocean Edge condo unit so that it draws in buyers. Highlighting what makes your home special will make buyers more at ease to make an offer because your home is different from the other homes they checked out before your condo. Pay close attention to the wording of your blurb that describes your Ocean Edge condo and make sure the pictures are clear and appealing. Pictures are what sells a home. If the pictures are not good, buyers will not make a point of looking at your home. Millenials for example, rely heavily on pictures when buying a home. Learn more by reading our blog, How to Appeal to Buyers of Every Generation. Highlighting the right features will sell your Ocean Edge condo above market price.

Sell Your Condo Above Market Price

These five tips to sell your Ocean Edge condo above market price will not only get you top dollar for your home, they will also decrease the amount of time your home sits on the market. Generating buzz about your home by decreasing your price, making renovations and highlighting key features will get more traffic through your front door and sell your house fast. Figuring out what makes a home buyer tick is the first step in selling your home for a profit.