The art of properly marketing properties is often lost on some real estate agents when listing properties for sale. Many take for granted the current market, expecting homes to sell themselves once they put the condo in MLS and put out an ad or two. Relying on the current market instead of aggressively marketing a property for sale is a huge mistake. Even if the market is hot and demand is high for Ocean Edge condos, there is no guarantee that the home will just sell itself. You still need to market your Ocean Edge condo in any real estate environment. The more people reached by good marketing practices, the more people that will view your property. If they are not interested, they may know someone who is and tell them about your home.

A listing real estate agent who is aggressive in their marketing will get people through your doors and this will ultimately generate offers. Read more about what you should look for in a real estate agent in our blog, “Selling Your Ocean Edge Condo? Qualities to Look for in a Listing Agent.” The real estate agent that you choose to sell your property is going to get a commission for your property. A lazy real estate agent that does not market your property and merely puts it in MLS and installs a lock box will get the same amount of money representing your property as a real estate agent that puts in the time and energy to sell your home. Doesn’t it make sense that you would go for the agent that will give you all they have to move your property quickly? Here is how you can market your Ocean Edge condo and sell your condo quickly!

What is Marketing?

Marketing isn’t the listing price of your Ocean Edge condo. The listing price is a basic formula that any real estate agent can determine if they are familiar with the area and the current market. Since Ocean Edge is such a unique area offering properties that are unlike any others in the area with unmatched amenities, you do want to list your condo with a real estate agent who is familiar with Ocean Edge and can price your condo appropriately. Michael Leighton has been named the #1 Agent for Ocean Edge properties since 2004, he and his sales team are experts on Ocean Edge properties and well versed in the amenities available to owners. Click here for a free condo valuation to see what you could get for your Ocean Edge condo.

Marketing is grabbing a microphone and declaring to the world that your property is for sale, it is amazing and buyers need to drop what they are doing to come and take a look because it will not be around for long. Proper marketing says that while there may be competition out there, your property is better, and this is why. There is no one method of marketing that will sell a property on its own, it is best to have multiple methods of marketing in order to sell a property. A skilled real estate agent will have a whole bag of tricks to market their property. Are you working with the right real estate agent? Check out our blog, “5 Reasons to be Thankful for a Great Real Estate Agent” and see if your agents measures up.

Photography

Regardless of a real estate agent’s preferred method of advertising to market a property, the most important thing to keep in mind when selling your home is to get the photography right when you market your Ocean Edge condo. The photographs of the property could make or break the chances of selling the property. So many Americans have smartphones and tablets, where they browse real estate listings online. They scan through thousands of pictures until one catches their eye, then they will stop to find out more about the property. Too often pictures of properties are fuzzy, dark, off center or even use too many filters to try to spruce up the pictures  causing it to look unnatural. These photographs ultimately turn buyers away because they do not get a proper idea of what the home looks like and can not envision themselves living there. Photographs need to showcase a home’s key features to draw in buyers.

Many high end properties choose to use a professional photographer because it can be tricky to sum up in a couple of photographs what stands out about your property compared to the competition. Maybe you have a friend or family member that has a good eye for photography or does it as a hobby. It doesn’t hurt to ask and see if they would help you out by taking pictures of your property for you if hiring a professional is not in the budget for selling your home. Keep in mind that Ocean Edge has a number of condo units, and at any time there could be multiple condos for sale at the same time that your property is on the market. Make sure your home starts out strong and makes a great first impression to buyers by taking fantastic photos when you market your Ocean Edge condo. If you have the pictures and you have the marketing strategy but your condo is still not selling, check out our blog, “Your House is not Selling? Try this Now!” for tips to get your property sold now!

Market Your Ocean Edge Condo

When selling your home, make sure you do your homework and find a real estate agent that not only knows Ocean Edge, but also knows how to market your Ocean Edge condo so it sells quickly and for top dollar. Check out local real estate agents in the area and do not be afraid to ask them what their marketing plan is if you decide to list your property with them. Keep in mind when preparing to sell your home how important it is that the pictures of your property are visually appealing to potential buyers to draw them to your condo when house hunting. Pictures that showcase your home’s key features and set your condo apart from the competition are vital in selling your home.